Before the new program, Texas' previous incentive project was ranked among the worst for the amount of money and number of jobs offered. Paul Alvardo-Dykstra, Central Texas Representative of TXMPA says,
"Since April 2009, we've seen a tremendous uptick in the amount of film, television, game production and commercial production in Texas."
However, the local media industry can be unsteady. "Friday Night Lights" finished shooting its final season and two other Texas-based productions, "My Generation" and "Lone Star," were both canceled after two episodes.
"Especially in a downturn, this isn't something we want to cut off. We want to maintain and keep it going because it's working. Three out of four major networks now have been making TV in Texas and that's huge for us,"Alvarado-Dykstra said.
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